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PMax: a Practical Guide to Higher Return without the Black-Box Blues
Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set of creative assets and one goal appear simultaneously across Search, […]
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Minus words for PMax campaigns in Google Ads
Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads is no exception. Google’s artificial intelligence algorithms made their debut […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
Performance Max with Google ADS: Marketers and Artificial Intelligence
For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over Google Smart Shopping. It provides businesses with a diverse range […]
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Get a free growth strategyThe importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
Performance Max with Google ADS: Marketers and Artificial Intelligence
For more than a year now, the Performance Max Google Ads, a universal type of advertising campaign, has taken over Google Smart Shopping. It provides businesses with a diverse range […]
