Most recent industry insights

A quick way to increase your CTR in Google Ads

Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the most effective, but also the most difficult to set up. […]

Minus words for PMax campaigns in Google Ads

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads is no exception. Google’s artificial intelligence algorithms made their debut […]

Selection of keywords for search advertising in 3 stages

Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of ads. The user’s query must match the set of keywords […]

The importance of keywords in paid search

Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]

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Minus words for PMax campaigns in Google Ads

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads is no exception. Google’s artificial intelligence algorithms made their debut […]

Selection of keywords for search advertising in 3 stages

Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of ads. The user’s query must match the set of keywords […]

The importance of keywords in paid search

Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]