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AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The colorful summary card now appears above organic links and—most relevant […]
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Optimization of your Google Ads account: What are ad modifiers?
The greatest success for search advertising is to remain relevant regardless of user requests. The path to this success is not easy: you need to regularly optimize ad copy, monitor […]
Selection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of ads. The user’s query must match the set of keywords […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
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Get a free growth strategySelection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of ads. The user’s query must match the set of keywords […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
