Blog / Search
AI Overviews: the new search-layer every PPC specialist must account for
Introduction In May 2024 Google officially moved AI Overviews from the experimental Labs environment to the core results page. The colorful summary card now appears above organic links and—most relevant […]
Read more
Most recent industry insights
Do not underestimate Dynamic Search Ads
When forming the search feed, Google Search values the relevance of the result to the user’s query the most. This thesis is reflected in literally every guide in the Google […]
A quick way to increase your CTR in Google Ads
Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the most effective, but also the most difficult to set up. […]
Selection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of ads. The user’s query must match the set of keywords […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
Boost your effectiveness
We help businesses prosper throughout the marketing funnel to surge revenue, improve brand visibility and grow their customer base.
Get a free growth strategyA quick way to increase your CTR in Google Ads
Google Ads search ads are a powerful tool for generating conversions. This type of advertising campaign is one of the most effective, but also the most difficult to set up. […]
Selection of keywords for search advertising in 3 stages
Search engine advertising is based on the mandatory use of keywords, the correct selection of which affects the success of ads. The user’s query must match the set of keywords […]
The importance of keywords in paid search
Today, keywords in digital marketing can be compared to the Schrödinger’s cat effect: they thrive and die at the same time. Until recently, search keywords were the main component in […]
