Blog / PMAX

Product Feed Ops: Weekly Hygiene That Prevents Fires

Introduction: when the feed is the source of the fire At ADV Advantage we see the same paradox again and […]

28.10.2025
11 min read
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Most recent industry insights

PMAX Transparency: Cracks In The Black Box

For years, performance marketers learned to make peace with opacity. Automated systems delivered revenue, but rarely told us how. In […]

How to Reboot Your PMax Campaign in Google Ads

At ADV Advantage, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center […]

Feed-Only Performance Max: when the feed does it all

Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and […]

PMax: a Practical Guide to Higher Return without the Black-Box Blues

Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]

Minus words for PMax campaigns in Google Ads

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]

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How to Reboot Your PMax Campaign in Google Ads

At ADV Advantage, we know that Performance Max isn’t just another Google Ads format — it’s a whole new center […]

Feed-Only Performance Max: when the feed does it all

Performance Max already sounds like something revolutionary. Google introduced a world where artificial intelligence decides who sees what, when, and […]

PMax: a Practical Guide to Higher Return without the Black-Box Blues

Why Performance Max matters in 2025 Performance Max (PMAX) is Google’s newest campaign type that lets one budget, one set […]

Minus words for PMax campaigns in Google Ads

Artificial intelligence is increasingly being added to the functionality of information systems, and the world’s largest e-commerce platform Google Ads […]