Everything your business needs
CLIENT NIASHA is an online cosmetics store in Switzerland specializing in Korean brands. More than 70 product brands are represented.
Write 2–4 paragraphs in normal “blog” tone:
who the client is, what they sell, and what “growth” means for them.
Mention market specifics (languages, competition, seasonality) and
constraints.
PPC Management Services
Search Engine Optimization
SimilarWeb
Google Analytics
Google Trends
Google Market Explorer
ScreamingFrog
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Google Tag Manager
Meta
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Promodo DevTools
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The Results
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Overview
From a small advertising footprint to an ongoing acquisition system
Queensland Fencing Specialists entered the partnership with limited conversion volume and no repeatable system for scaling paid acquisition.
Queensland Fencing Specialists supplies and installs fencing across Australian markets. When the partnership began in July 2022, paid acquisition had not yet become a dependable engine for growth.
The primary online conversion path was a completed enquiry form. The objective was therefore not simply to generate more traffic. The account needed to produce a growing flow of commercially relevant enquiries while giving the sales team and advertising platforms better signals about lead quality.
Advantrise developed the system in stages and continues to manage it. The program now spans Google Ads, Microsoft Advertising, Meta Ads, YouTube, landing-page development, product-feed optimization, analytics, and HubSpot-based lead qualification.
The Challenge
Scaling required more than adding budget.
The business needed a system that could generate more enquiries, improve the quality of the signals used for optimization, and expand across channels without relying on one short-term tactic.
Previous advertising activity generated too little dependable conversion data to support an ambitious growth plan.
Not every enquiry carried the same commercial value. Optimization needed stronger quality feedback than front-end activity alone.
Campaigns, landing pages, feeds, audiences, analytics, and CRM qualification needed to work as one system.
Objectives
The real challenge: create a system that could increase demand and improve the quality of the learning signal at the same time.
The Strategy
Build one learning system instead of isolated campaigns.
The core decision was to connect advertising, landing pages, product data, analytics, and lead qualification into one operating model.
Search captured active demand. Shopping and Performance Max expanded product visibility. Display, YouTube, Meta, and remarketing supported discovery and re-engagement, while Microsoft Advertising added another source of high-intent traffic.
The system did not stop at the form. Leads were reviewed in HubSpot, sales-qualified outcomes were identified, and stronger downstream signals were used to make optimization more commercially relevant.
system
Execution
Five workstreams supported controlled scale.
Growth came from coordinated changes across paid media, conversion paths, data, and lead qualification – not from one campaign type or one launch. The work was phased so that new reach did not outpace measurement quality.
Rebuilt paid search for scalable demand capture
The Google Ads foundation was reorganized so different types of demand could be managed with clearer signals and stronger control over expansion.
Expanded beyond search without losing commercial focus
Shopping, Performance Max, Display, YouTube, Microsoft Advertising, Meta Ads, and remarketing were introduced as parts of the same measurement system.
Improved feeds, audiences, and remarketing signals
Product-feed optimization, audience development, and remarketing increased the amount of usable context available to campaign delivery.
Developed landing pages around conversion intent
New and refined pages aligned the message, product, and location with the traffic being acquired while maintaining consistent tracking.
Connected HubSpot qualification to campaign learning
The sales team identified sales-qualified enquiries in HubSpot. That downstream feedback helped distinguish stronger outcomes from raw form activity without publishing the client’s scoring or value logic.
Results
A sharp initial lift became a multi-year growth pattern.
The first complete month established a much higher baseline. Later years show that the improvement did not disappear after the initial rebuild.
Initial lift in Google Ads form submissions
August 2022 – the first complete month after Advantrise began work – recorded 1 620% more form submissions than the pre-engagement May-June monthly average.
GA4 form events from clearly tagged paid channels
January-July 2026; ambiguous referral traffic excluded.
2023 is set to 100%. The chart shows relative growth without publishing raw lead volumes.
What Comes Next
The next phase remains tied to lead quality.
The partnership is ongoing. The next phase focuses on increasing the share of sales-qualified enquiries, improving landing-page conversion, and opening additional growth opportunities across paid channels.
Scaling decisions remain tied to lead quality, sales feedback, market demand, and the client’s capacity to serve new enquiries.
Scale rule: every expansion decision must remain connected to lead quality and the business’s ability to serve new demand.
