Challenges

Explain the bottleneck in one sentence, then add context. Avoid generic “increase sales”. Add real constraints: approvals, tracking, coverage gaps, margin sensitivity, limited budgets, etc.

• Merchant Center: ~26% products rejected → limited scale.
• Profit control: winners mixed with low-margin items → unstable ROAS.
• Coverage: weak brand/category Search in EN/DE/FR/IT.
• Trust signals: product ratings not fully utilized (if applicable).

How we solved it

This is the main section. Use short subheadings + paragraphs. Keep it readable, no “boxed” text blocks.

Merchant Center & feed stabilization

Describe exact actions: policy/data fixes, feed rules, supplemental feeds, GTIN/brand consistency, image issues. Group by themes instead of listing 20 separate bullets.

• Fixed disapprovals: address policy/data violations and missing attributes.
• Improved product data: titles, categories, identifiers, images (replace specifics).
• Monitoring: a simple routine to prevent regressions.

Campaign segmentation by product liquidity

Explain the idea in plain terms: separate fast-selling products from slow movers to keep ROAS stable and scale winners. Mention how budgets/bidding differ per segment.

• Split by liquidity: high-liquidity vs low-liquidity product groups.
• Different targets: separate ROAS / budget constraints per group.
• Controls: exclusions, priorities, ongoing query mining (replace).

Search coverage in 4 languages

Explain: brand + category Search helps capture ready-to-buy demand, supports PMax, and improves control.

• Built brand & category campaigns: EN/DE/FR/IT (replace naming).
• Landing alignment: language + intent mapping.
• Weekly iterations: scale winners, block waste, refine assets.

Product ratings (optional)

Keep it short: what you implemented and what it improved (CTR, trust, differentiation).

• Visibility: high-rated products show more often.
• Trust: ratings increase purchase intent.
• Conversion: better social proof typically lifts CVR.

Workflow & timeline

Describe your process in 2–3 sentences, then list the steps below. Keep it simple and data-driven.

Results of Google Ads optimization

Add 1–2 paragraphs describing “what changed” in business terms: more eligible products, stable scaling, improved efficiency, and how ROAS behaved during growth. Mention the exact period.